Overview
William Hill has been part of British betting culture since William Hill himself began taking postal bets in 1934. Now owned by Caesars Entertainment, William Hill remains a top-five UK bookmaker both online and through its substantial high-street shop network. For horse racing bettors in particular, it is a first-choice platform with few equals.
Horse Racing
William Hill's horse racing product is among the best in the industry. They offer Best Odds Guaranteed on all UK and Irish racing, early prices on major races often before other bookmakers, and deep markets including ante-post, place-only, and forecast bets. Their Extra Place offers — paying an extra place on selected races — are among the most generous available and feature prominently during Cheltenham and Royal Ascot.
Casino
William Hill's casino is one of the largest attached to a UK sportsbook, with over 1,000 slot titles, live dealer tables powered by Evolution Gaming, and their own branded game shows. RTP across their slot library averages around 96%. Their loyalty programme, William Hill Rewards, offers cashback and free spins to regular casino players.
American Sports
Where William Hill stands out among UK bookmakers is their American sports coverage. NFL, NBA, MLB, and NHL markets are detailed and competitively priced, reflecting their Caesars ownership and deep US market experience. For UK bettors who follow American sports, William Hill is the go-to choice.
In-Play
William Hill's in-play platform is solid but lacks the depth of Bet365's. They cover the major football, tennis, and basketball markets in-play with live odds updates, but the number of in-play markets per event is lower than the market leaders. Cash out is available across most in-play markets.
Mobile App
The William Hill app is functional but below the standard set by Sky Bet and Betway. Navigation can feel cluttered with the sportsbook, casino, and poker products all competing for space. That said, it holds a respectable 4.2★ App Store rating and core betting functions work reliably.
William Hill is the top choice for serious UK horse racing bettors, and an excellent all-rounder for those who also want a high-quality casino. Its longevity, the depth of its racing markets, and the quality of its live casino make it essential for many bettors.