Overview
Unibet was founded in Sweden in 1997 and is part of the Kindred Group, one of Europe's largest online gambling operators. Unibet is well-established across Scandinavia and Europe, and its UK product reflects a European perspective on betting — strong on continental football leagues, tennis, handball, and winter sports markets that UK rivals often neglect.
European Sports Coverage
Unibet's depth on European football leagues is exceptional. Bundesliga, Serie A, Ligue 1, Eredivisie, and the Belgian and Portuguese top flights are covered with the same depth of markets as the Premier League on many UK bookmakers. For bettors who follow European football closely, Unibet is a top-tier choice.
Tennis
Unibet's tennis markets are among the most detailed available to UK bettors. ATP, WTA, and Challenger events worldwide are covered with extensive in-play markets, game-by-game betting, and competitive odds. Their live streaming of tennis events is also strong relative to most UK-licensed bookmakers.
Kindred Poker Network
Unibet's poker product, powered by the Kindred network, is designed specifically for recreational players. The anonymous table software — which prevents player tracking tools from identifying you — is a genuine differentiator that makes the games softer and more enjoyable for casual players.
Mobile App
The Unibet app holds a 4.3★ App Store rating and is clean, modern, and well-suited to in-play betting. The European sports sections are easy to navigate and the live score integration helps bettors follow events they are betting on in real time.
Responsible Gambling
Unibet's parent company Kindred Group has made responsible gambling a significant corporate priority, with public targets to reduce revenue from at-risk customers. Their responsible gambling tools are comprehensive and the framing around them is more prominent than most competitors.
Unibet is the best UK bookmaker for European football and tennis bettors. Its depth on continental leagues and its unique anonymous poker product make it a top pick for bettors with broader sports interests. Less compelling for those who primarily bet on UK football or horse racing.