Paddy Power Review 2026

Overview

Founded in Dublin in 1988 and now part of Flutter Entertainment, Paddy Power has built a reputation as the UK and Ireland's most creative bookmaker. Their marketing is bold, their promotions are generous, and their Money Back Special offers have become a defining feature of UK sports betting.

Promotions

Paddy Power's promotional calendar is the most active of any UK bookmaker. Money Back Specials refund stakes if a specific event occurs — for example, 'Money Back if your team goes 2-0 up and loses.' These run daily on football, racing, and golf. Their Acca Insurance refunds one leg of a losing accumulator, and their Extra Place racing offers routinely beat standard terms.

Odds and Markets

Paddy Power's base odds are marginally below Bet365 on football, but frequently offset by promotional pricing. They are particularly strong on Irish racing and GAA sports. Their novelty and specials markets — player of the year, political outcomes, entertainment events — are among the most creative and widely available.

Mobile Experience

Paddy Power's app holds a 4.6★ App Store rating. Navigation is clear, promotional offers are prominently surfaced, and the bet builder is solid. The app design is playful and distinctive — consistent with the brand's irreverent personality.

Poker

Paddy Power operates one of the UK's larger poker networks via their shared platform with PokerStars (both Flutter-owned). Tournaments run around the clock and cash game liquidity is reasonable. The poker product separates them from most sportsbook rivals and is a genuine draw for mixed-game players.

Irish Racing & GAA

Paddy Power's Irish roots give them a structural advantage in Irish racing markets. They price up more Irish meetings than most UK rivals, offer deeper ante-post markets for Irish festivals, and cover GAA football and hurling more comprehensively than any other bookmaker available to UK customers.